HomeBetsson Software Development Company Strengthens LatAm Operations through JDP Tech deal

Betsson Software Development Company Strengthens LatAm Operations through JDP Tech deal

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Betsson Software Development Company acquired a 50 percent stake in GDP Tech, enabling Betsson to strengthen its operations in Latin America further. The payable consideration of the said shares is € 8.8 million. Batsson’s agreement secured the flow of customer payments for the continued expansion of Latin America.

LatAm is an important area for Batson from which the company has excellent potential for the future. Pontus Lindwall, CEO of Betsson AB, commented that Betsson could further expand their business in the Latham iGaming market with this strategic investment. Also, earlier this month, Batson announced a partnership deal with Big Bola Casino in Mexico. The announcement was that Betsson would launch in Mexico later this year and provide casinos, live casinos, and a local sportsbook.

Bateson was active in Peru, Brazil, and Colombia in the LatAm region and the recently announced partnership agreement in Mexico. Bateson is in the process of obtaining licenses for both the province and city of Buenos Aires. It is hoped that the acquisition will strengthen Bateson’s position and support its growth strategy in the LatAm region.

Colbet to Migrate to Betsson Platform

Colombian operator Colbet amid growing interest in Colombia’s regulated gaming market, more and more international gaming and sports betting companies are exploring opportunities to expand into the Latin American region. As a result, online gambling group Betsson has confirmed the recent acquisition of Colombian operator Colbet.

Colbet offers both online casino-style and sports betting offers for Colombian gambling customers. Colombia was the fourth online gambling operator licensed to operate the country’s regulated market from Colombia’s gambling regulator, Coljuegos. In 2017, Colombia restructured its iGaming space to enable interested companies to obtain licenses and operate in a controlled environment.

Now that Betsson owns Colbet, it is expected to move to the next owned online gambling platform. This will give the Colombian operator an enhanced experience for its customers with the latest technology and a wide range of payment options available. Betsson CEO Pontus Lindwall said that they would acquire 70% of Colbet after the first quarter of the year. They also took significant steps to strengthen their position in the LatAm region. He added that the transaction would give them access to the Colombian online casino and sports betting market.

Expansion across the Region and Elsewhere

Betsson had been looking for expansion across Latin America for some time. Buying a 70% stake in Colbet is not their only deal. Last year, Bateson also purchased a 75% stake in Brazil-based gambling operator Suaposta to secure its entry and expansion into the market. Latin America has taken a lot of interest in this industry in recent months. As a result, many believe it is one of the fastest-growing emerging regions for online gambling companies.

But outside of Latin America, Bateson is looking to expand to other key markets as part of its global growth strategy. It was recently mentioned by the management of the company that it has taken the first step in Kenya. There is a growing demand for online sports betting and gaming experience. Last month, Betsson unveiled plans to enter the newborn market in the U.S. state of Colorado. Also entering Colorado, Bateson has teamed up with Dostal Alley Casino in Central City.

Betsson has agreed with a partnership with Mexico’s Big Bola 

Before the end of this year, the online casino will provide players in Mexico with access to Betsson’s casino games, live casinos, and sportsbooks of localization. The CEO of Betsson Operations said, “This is another expansion in the LatAm region. We sees a lot of potential in this. We did in the provinces of Brazil, Colombia, and Buenos Aires in Argentina.” He added that they are interested in starting this collaboration with Big Bowler because they believe it is aptly presented to help them better understand the market.

In addition to adapting their offer to Mexican culture, it also gained the trust of the public. Betsson’s vision is to supply the best customer occurrence in the industry. He believes they will be able to replicate this success in Mexico as well. Emilio Quiros, director of Big Bola operations, also said he was delighted that the Batson Group had chosen to be a partner in conducting their operations in Mexico. He believes this will result in their marketing skills and their knowledge about online gaming and outstanding products.

Last year’s earnings of Betsson

Betsson reported a 24% increase in 2020, a significant increase over other years. The company represents a 20% organic growth for the year, with the group earning up to SEK 6.39bn. Net income for the year increased operating income by 30%. The total profit for the operator was 20% which increased by 21%. The company’s revenue was up 37% to 7 1.76 billion as of Q4. The group has already touched on several acquisitions.

Pontus Lind, president and CEO of Betsson AB said the company ended 2020 with a strong quarter. There are several reasons behind Betsson’s success. The transition to digital entertainment has accelerated during the epidemic, which is crucial in increasing Bateson’s underlying strengths and building shareholder value. The owner of Betsson commented that their long experience and strong financial position meant the current challenge. Despite this, they can continue to implement their strategy by focusing on growth.

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