HomeCasino GuideOpenBet SG Digital - A Success Gambling Company from Britain

OpenBet SG Digital – A Success Gambling Company from Britain

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OpenBet is a sportsbook and gaming Software Company, provides bookmakers, national lotteries, and other government-backed betting companies in regulated markets. This company is based in Chiswick, London, in the United Kingdom. It is world-famous for its scale and performance of the top sportsbook operators. OpenBet Sportsbook broke a new record at the 2017 Grand National by processing more than two billion bets. It is 68,000p per minute.

OpenBet has won many awards and recognitions. It was selected as the best 100 to work in the UK in a 2010 Sunday Times poll. It also gained star recognition in 2015. In 2016, OpenBet was named the best sports provider of the year at the seventh consecutive eGaming Review B2B Awards. Stay tuned to know more information about OpenBet!

Became part of SG Digital 

On February 2, 1996, Clive Haworth, James Caddy, and Charles Malir founded Orbis Technology Ltd. The first sports betting app is released in the 1998 World Cup through a joint venture. Orbis launched its OpenBet Casino in 1999. In 2000, Ladbrokes, Surrey Sports, and Paddy Power were live at OpenBet. In December 2000, NDS acquired the company, a news corporation company and technology provider in digital television. James Caddy resigned as CEO in 2004 and was replaces by David Loveday. NT Media acquired Electracade in September 2005 and December 2006.

In 2010, the naming of Orbis technology was OpenBet at. It also acquires retail product provider software company Alphameric Solutions. It was later renamed as OpenBet Retail. In January 2011, the OpenBet NDS sold for 208m. David Loveday resigned as CEO in March 2013, and Jeremy Thompson-Hill took over as CEO. OpenBet acquired the Greek branch, In April 2015. Vitruvian Partners sold OpenBet to NYX Gaming Group in 2016. Then in 2017, NYX was acquired by Scientific Games Corporation. OpenBet 2019 became part of the SG Digital division.


The OpenBet platform is thought to be the Swiss Army knife of sports betting software. It allows for the creation of customer-oriented games as well as valuable tools for data collection and analysis. This innovative product was specially designed as omnipresent. It is easily accessible on any platform. So you can use the same account for online gaming, mobile betting directly brick-and-mortar bookmarks.

OpenBet uses an Informix Dynamic server to allow a large number of participants to run simultaneously. It can integrate with third-party software and content. Users can change it according to the end-user. The company has more than 70 partners worldwide. The software provides also runs numerous national lotteries, including lotteries in four Canadian provinces.

User Experience

The OpenBet platform offers a wide range of options, including a variety of currency and language options. In 2014, the platform used with transactions in about 11 billion accounts in the same time frame. More than a billion sports bets were made using it at that time. As a result, many casino operators appreciate the software. The OpenBet Sportsbook API gives bookmakers the ability to provide customers with automated call centers and text messaging options.

However, it is one of the best sportsbook platforms. OpenBet allows the software to run a wide range of services, from slots and table games to poker tournaments and marketing. Betting or playing games on the OpenBet platform is smooth and effortless. OpenBet can be fully integrated with partner developer games, including industry giant Interactive Gaming Technology (IGT), Ash Gaming, and Evolution Gaming.

Security and Support

OpenBet is one of the leading software providers in the iGaming industry. It strictly follows regulatory compliance and relevant licensing. It also strongly supports socially responsible gaming and prides itself on built-in protections for customers. OpenBet is supported by a high level of encryption that protects planetary data. It is a membership license from the UK Gambling Commission and the World Lottery Association (WLA). This means that OpenBet is recognized worldwide as a trusted and secure software provider.


OpenBet is an organization that develops front-end and back-office gaming products, including management and reporting tools. OpenBet gets digitization to allow users to play in multiple languages ​​and currencies across various products and platforms.

It also allows single sign-on to centrally OpenBet accounts, including web, mobile devices, retail outlets, call centers, and interactive televisions. OpenBet’s clients are Ladbrokes, William Hill, Betfair, Paddy Power, Sky Betting and Gaming, Sportsbet.com.au. There are also France’s Paris Mutuel Urbain and Canadian state lotteries: BCLC, Loto-Québec, Manitoba and Atlantic Lottery Corporation.

The Final Verdict

Overall, OpenBet is a sports betting company. However, many are know OpenBet as SG Digital. It has been developing a solid platform for the gambling and gaming industry for over 15 years. It provides products that put operators ahead of the competition regarding capacity, availability, and innovation. OpenBet works in partnership with its customers. Currently, it is a popular name in many gambling and betting industries.

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